Selling or buying a home is one of life’s biggest milestones. It’s exciting, sometimes emotional and often full of questions. Whether you’re selling a family home or buying your very first property, understanding the process can make all the difference.
At Follwells, we believe in keeping things clear and straightforward. Helping people across Newcastle-under-Lyme, Stoke-on-Trent and North Staffordshire move with confidence, our goal is simple – to make every step of your property journey feel informed, supported and stress-free.

Here’s what to expect from valuation to completion and how our friendly, professional team can guide you along the way.
Step 1: The Valuation (Understanding Your Home’s Worth)
Every successful sale starts with an accurate valuation. This sets the foundation for everything that follows. Our online valuation tool can give you a good indication of what your home is worth in just a few seconds.
Our local experts also provide free, face-to-face valuations that reflect true market conditions. We look at everything from recent comparable sales to the presentation of your home to give you a clear, realistic picture of what your property could achieve.
Our valuations are honest and transparent. We’ll never overpromise – we give you the facts, backed by experience, so that you can make the right decision.
Step 2: Preparing Your Staffordshire Property for Sale
First impressions matter. A well-presented home can help secure a faster sale and attract higher offers. Before going to market, we’ll guide you through simple ways to make your property shine.
Start by decluttering. This encourages potential buyers imagine their dream home, not yours. Keep work surfaces clear, tidy away personal items like family photos and make each room feel spacious and inviting. Our professional photography, 360 virtual tour and marketing materials make sure your property is shown in its best light.
Step 3: Welcoming Potential Buyers to Your Home
Once your property is ready, it’s time to welcome people in. We’ll list it on leading property portals like Rightmove, promote it across our social media channels and display it proudly in our town centre window.
Each listing is crafted to capture attention, with professional photography and clear, compelling descriptions that reflect the lifestyle your home offers. We also handle viewings and feedback for you, ensuring everything runs smoothly.
We’re always open about every part of the process. Unlike some agents, we never take hidden referral fees from mortgage providers or solicitors – our advice is always genuine and in your best interest.
Step 4: Negotiating the Best Price
When offers start coming in, we manage all of your negotiations fairly and effectively. We’ll keep you fully informed, explain each offer clearly and provide honest advice about the best way forward into your next chapter.
Our experienced team knows the local market inside out, which means we’re well placed to secure the best possible outcome. Whether it’s helping you achieve your asking price or finding a buyer with the right circumstances, we’re there to make the process easier and more rewarding.
Step 5: Keeping Your Sale Moving Behind the Scenes
Once you’ve accepted an offer, things start to move behind the scenes. Surveys, searches, mortgage checks and legal work all take place during this stage. It can be one of the most complex parts of the process, but with Follwells, you’re never left wondering what’s happening.
We stay in regular contact with all parties, including solicitors, buyers and other agents in the chain. Our proactive approach helps keep sales on track and reduces the risk of unexpected delays. When we say “sold”, we mean it.
If you’re buying too, our team can help coordinate your timelines to make your move as seamless as possible. For extra peace of mind, you can always reach out for support from our estate agents at any time.
Step 6: It’s Moving Day
This is the day everyone looks forward to – when contracts are exchanged, funds are transferred and keys are handed over. We’ll confirm everything is complete and ensure you know exactly what to expect before, during and after the big day.
Whether you’re moving into your dream home or waving goodbye to one full of memories, we’ll be by your side right until the end – and beyond.
Why Choose Follwells Estate Agents?

Based in the heart of Newcastle-under-Lyme, our reputation is built on honesty, professionalism and genuine care for our clients.
Every home we sell, every move we manage, is handled with the same dedication we’d give our own. With over three decades of experience, you can rely on us to provide the guidance, reassurance and results you need at every stage of your journey.
So, whether you’re ready to sell or simply curious about your property’s value, we’re here to help you move forward with confidence. For tailored advice or a free home valuation, speak to our friendly team today on 01782 615530.